Sunday, November 4 at 4 pm

Special events for the 2018 festival is currently being planned. Provided below is information about the in's and out's of our infamous Cake Dive.

Participate in the festival's MESSIEST event! Pre-register at many prize sponsor locations around Wilson two weeks before the festival. One name will be drawn from each location. Then, prepare to "dive" into a large 10 ft x 10 ft anniversary cake for a variety of prizes.

Everyone Gets A Prize!

Sponsor Registration Locations

Pre-registration is open during the week prior to the festival at each sponsor location. Entry is FREE! One name will be drawn from each Sponsor location. Must attend the Cake Dive to win. No substitutes allowed.

Become a Prize Sponsor!

Are you a local business looking for a way to connect with 20,000 festival attendees? Be a prize sponsor! We are seeking everything from grand prizes to practical prizes. The options are wide open! Contact our Sponsorship Coordinator, in the Festival Office, to learn more.

Time to Dive!

The cake dive will be held on the Courthouse plaza on Sunday at 4 pm. All participants must arrive by 3:00 pm and sign a waiver to "dive". Prizes numbers will be hidden within the large layered cake. Once all prize numbers are found, a prize board will be revealed. Each participant will receive a certificate to redeem their prize after the festival at the sponsor location within 30 days